LIVE Agency produced the Polish premiere of adidas Pure BOOST X – new running shoes designed exclusively for women. On this occasion, 50 women journalists, bloggers and influencers were invited to a house party in a specially arranged apartment in Warsaw. Ewa Chodakowska, adidas brand ambassador, the star of the Pure BOOST X campaign, was the event’s special guest. The meeting was hosted by Beata Sadowska, and each guest received a pair of shoes and a set of adidas running apparel. The house party featured a DJ with light and healthy catering being served.
Location: Apartment No 312, Kredytowa 9, Warsaw
Participants: Women journalists, bloggers and influencers